Smollan Group

  Wayne Lebotschy
Partner Tier: Silver

Smollan Category Management Solutions specialise in implementation, utilisation and training of BlueYonder Category Management Software. With 25 years of experience, we have successfully implemented Blue Yonder Category Management solutions across tier 1 and tier 2 Retailers, various Convenience Stores and multiple Brand Owners across EMEA. Delivering accelerated growth for our clients by increasing reach, driving availability, efficiency and visibility in store. Our teams operate internationally across emerging and developed markets, modern and general trade, in physical and digital channels. Our Category solutions provide businesses of all sizes with the ability to drive efficiency and differentiation through understanding the key drivers of choice in retail environments and how best to leverage and monitor these through BlueYonder technologies and tools.

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27 Hathorn Ave Maryvale Johannesburg Maryvale
Johannesburg, Gauteng 2001 South Africa
Phone: +27116408000




We offer an end-to-end category management solution from category strategy creation to planning, which forms the basis for retail execution that drives competitive category and brand growth across retail environments. By identifying your category growth drivers, you will be able to influence shopper purchase behavior and conversion.

Price and promotions management are key levers of growth for any brand, we can optimize spend and support your growth strategies across categories and retail environments by leveraging key insights into competitive pricing and promotional performance analysis based on trends, sales performance data and shopper purchase behavior.

Our specialized teams also understand the importance of a compelling shelf health strategy and can grow your sales, profits and inventory return of investment through proprietary space management tools that positively influences brand choice, by optimizing your product assortment and placement through scientifically segmenting and clustering stores.

A great strategy is only as good as its implementation; we offer a category training and development program that will build your team’s category management capability.

Our teams understand the importance of planogram compliance, out of stock detection and other key measures which may impact your sales. We continually monitoring key metrics in store against execution performance measures through digital auditing.